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Here are a few useful tips to protect you from being sued as a business or property owner:
Unfortunately, no matter how careful you are, someone will still find a reason to sue you. It’s never too early to plan ahead to protect your assets. When your assets are in your own name or owned by your company, they are up for grabs if you lose in a lawsuit. ~~~~~ Great article on 15 things to do before year end. http://www.entrepreneur.com/management/leadership/article171378.html ~~~~~ Effectively Marketing Your Business by Dale Masker One of the biggest challenges we face as business owners is marketing our businesses and ourselves effectively. Marketing is the process of making our customers and potential customers aware of how we can offer solutions to their business and personal needs. An effective way to do this is to take the time to look at our business from our customer’s point of view. People make buying decisions based on different factors. What does your business offer? Is it what you think it offers or is it what your customer wants? When you draw that distinction, you begin to understand the mind of your customer. For instance, if you sell advisory services, what is your customer really buying from you? Is it the products you sell, or is it peace of mind? Are those things one and the same? Or are they one and the same in your mind only. A customer places their trust in you to provide for their needs. They also expect guidance in achieving their goals and to have their questions answered.. If you own a gift business, your customer expects a good selection of gifts and a pleasant buying experience. They expect that your gift will delight the recipient. If you own a dog grooming business, what are you supplying? A haircut for Fido, or a happy experience for a beloved friend? A flea dip, or a blessed release from misery? Once you begin to distinguish what your product or service means to a client, you begin to fill their needs and you become the provider of a solution. When you make this shift, finding and creating business becomes effortless and business booms. Then you need an accountant and key person insurance!
Insurance for the Unexpected-Planning for Life P. O. Box 880364, Boca Raton, FL 33488-0364 561-212-8479 |
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